Friday, July 22, 2011

Major Clients...

Anyone who spends more than $1,000 at a given time, while others spend less than $100, should always get special attention. Offer platinum status, free shipping, or gifts with their next purchase—anything that makes your customers think you appreciate their loyalty.

Thursday, July 21, 2011

Preference Surveys...

Don't be afraid to ask for information you don't have, such as new interests and updated email addresses. Tell customers that it will help you send more relevant emails, and remind them that you will maintain their privacy at all cost.

Tuesday, July 19, 2011

Inactive Subscribers... DON'T WRITE THEM OFF!...

Any subscriber who hasn't opened or clicked on your email over an extended period of time can be deemed "inactive." Instead of writing them off as a lost cause, put them into a separate group and send them a targeted reactivation campaign in the near future.

Monday, July 18, 2011

Pay extra attention to "Newbie's"...

Recent Subscribers is 3-6 months. Newbie's should be separated and paid special attention to. Don't be so quick to finish the courting period. You could offer more deals or discounts on your products or services, thereby giving them the feeling that you haven't just "loved them and left them."
 
 

Friday, July 8, 2011

Demographics (ZIP, sex, age)...

If your prospect is a 25 year old woman, why are you emailing specials on "Fashions for Mature Women"?

Knowing the demographics of your prospects / customers makes all the difference.

Segmentation Cont: Why it's good!...

Wednesday, July 6, 2011

List Segmentation.. What's it all about! (to be continued)...

Put simply, list segmentation targets your communications and increases the relevancy of your messages—resulting in higher open and click-through rates, enhanced customer loyalty, and increased sales. In email marketing, the more relevant your campaign is, the better the response and the greater the conversions.



Tuesday, July 5, 2011

How big a problem is shopping cart abandonment?...

According to SeeWhy, retailers who have $200 million in annual revenue may lose more than $1 million in revenue daily because of abandoned carts. Of the 20% of retailers currently employing cart abandonment campaigns, 80% say these campaigns net an open rate of at least 20%. Only about 30% of retailers report similar results from more generalized email campaigns.

It's there... go find that gold!