Search Engine Marketing industry grew to $16.6 billion in 2010, compared with $14.6 billion in 2009.
Did it pass $20 billion this year?
Tuesday, December 20, 2011
Friday, December 16, 2011
Thursday, December 15, 2011
Tuesday, December 13, 2011
Monday, December 12, 2011
Make your content easy for customers to digest by breaking chunks of information into headlines, bullet points, graphics and infographics. Your website will appeal to search engines with proper content, tags and keywords.
Posted by Vidi Emi at 10:04 AM
Tuesday, December 6, 2011
A good way to go unnoticed by search engines is with competent but unremarkable products, services and content. People don't comment about stuff that's ordinary. You have to be remarkable. Remarkably good or remarkably bad: that's when they comment.
Posted by Vidi Emi at 9:40 AM
Monday, December 5, 2011
Good reviews never hurt... but they can be much more helpful if they come from respected sources. Who's saying you have good content? Who's linking to you, saying you have good content? This makes all the difference.
Posted by Vidi Emi at 8:49 AM
Friday, December 2, 2011
Question? "How do you make sure you have the right content that's speaking to what people are interested in?"
Answer "The search engine's goal is to match the user with what is going to be the most relevant content related to what their query is."
Thursday, December 1, 2011
Make all graphics "hot" (clickable): If you've ever been in a usability lab, you will notice that people click on anything and everything. So, it makes sense to have all graphics link to your landing page. You've already gone to the time and expense of an email campaign, why not optimize your efforts.