Vidi Emi Inc.

Social Social Social...

2012-02-23T09:23:00.000-08:00

Social is the craze right now and it maybe forever but email is still king! I know I'm not alone here that after getting my smart phone I probably check my email 5+ times a day. Marketers are reaching their customers via email more than before. So bottom line... Email is King!

Tablets, Tablets, Tablets...

2012-02-22T09:23:00.000-08:00

I rarely use my home pc since getting my tablet. I love the portability, ease of use and fast startup/shutdown times. This trend is bound to increase with newer lost cost tablets coming to market. What should we as marketers do armed with this knowledge?

Ah Oh!...

2012-02-21T08:58:00.000-08:00

You sent an email that has an error... Now what?
1, Send an apology the next day.
2. Don't sell just communicate that you messed up.
3. BE SORRY!

We all do it but seldom own up to it..... So next time be honest and upfront about it.

Less is more!...

2012-02-17T08:59:00.000-08:00

STOP!!! putting too much information in the email. Capture interest encourage click through and then load the landing page with complex info.

Getting Hip to "Triggers"..

2012-02-16T11:05:00.000-08:00

Just as constant discounts train customers to wait for discounts, there's a chance they'll get wise to the benefits of abandoned carts. Try not to be so predictable.

Provide Great Service? It pays to do so...

2012-02-13T09:39:00.000-08:00

People will tell others about their customer service experiences, both good and the bad, with the bad news reaching more ears. Studies show that most people tell an average of nine people about good experiences, and nearly twice as many (16 people) about poor ones.

What is Email List Churn?...

2012-02-09T09:27:00.000-08:00

Email List Churn is the amount of turnover on your email list, measured by the number of subscribers lost to hard bounces, unsubscribes or spam complaints. On average, about 20 percent to 30 percent of your mailing list turns over every year.

Did you know that smartphones are not just for men?...

2012-02-08T09:57:00.000-08:00

Smartphone sales are going through the roof and more than a third of all mobile users in the U.S. now have smartphones. Nielsen last year found 55% of smartphone users between 15 and 24 are female. That means it's not just moms, but young women and girls using smartphones. Marketing needs to know that mobile marketing is not equal to male nerd marketing.

Apps Apps Apps...

2012-02-06T09:12:00.000-08:00

By 2016 an estimated 44 Billion Mobile Apps will have been downloaded. Everything is going mobile. It's time to have an app strategy.

Social Media is firing up!...

2012-02-03T08:45:00.000-08:00

With Facebooks coming IPO... Social media marketing is firing up and brands are now realizing the importance of being socially present.

4 Tips to Increase User Sign Ups - Tip 4...

2012-02-02T08:40:00.000-08:00

Offer an Incentive. People like to get things for free and be in an exclusive club.

4 Tips to Increase User Sign Ups - Tip # 3...

2012-02-01T08:41:00.000-08:00

Use Popup Forms for Signup!

Going to a separate signup page is a barrier and distraction. When combined with a short form like the one above... expect to see an increase of signups.

4 Tips to Increase User Sign Ups - Tip # 2...

2012-01-31T08:49:00.000-08:00

You know that the last thing you want to do when signing up for something is fill in a long form that doesn’t seem to have much point. Isn't the goal to get someone to sign up, right? So make it as easy and as simple as possible.

4 Tips to Increase User Sign Ups - Tip # 1...

2012-01-30T09:32:00.000-08:00

Make Your Call to Action Obvious. Use larger font and contrasting color in a prominent posistion.

Example of Tip #1

‎5 Ways to Optimize Images on your Website or Blog...

2012-01-27T08:49:00.000-08:00

Good stuff from HubSpot http://t.co/9TPutkOI

"There is no doubt that images on your website, in addition to content, can enhance your SEO - if done right. Just like content, Google can index images and make them available in organic search. Here are 5 things to keep in mind when working with images on your website and blog."

Click on link above to know how to:

1. Pick an Appropriate Image

2. Name the File Appropriately

3. Apply Alt Text
4. Image File Size

5. Maintain an Appropriate Image to Text Ratio

Almost all U.S. homes online to have broadband by 2016...

2012-01-26T08:51:00.000-08:00

Marketers will be able to offer more rich media experiences. Now that will be nice to not have to worry about load up constraints and potential negative user experience.

Subject lines need to undergo continuous testing...

2012-01-25T08:59:00.000-08:00

Subject lines should go through an A/B test, and the winner will go to the rest of the email list... Note that over time, you will begin to see trends of what types of content people respond to in their inbox.

Global Internet connected TV sales are growing...

2012-01-24T09:10:00.000-08:00

Global sales of TVs with Internet access are projected to reach 123 million sets by 2014. A new medium with lots of marketing potential.

Recognition is a huge component of successful email marketing...

2012-01-23T09:18:00.000-08:00

Everything from the subject line and from line to the template that you use is important when setting expectations. You want your readers to identify your emails when they see them in their inbox.

5 Simple Ways to Improve your AdWords Performance...

2012-01-20T09:21:00.000-08:00

A little dated but still useful!

Enable Ad Sitelinks
Optimize your ad text for longer headlines
Link a Google Places account to a campaign to show location extensions
Get reviewed to show Seller Rating Extensions
Link a Merchant Center account to a campaign to show product extensions

http://adwords.blogspot.com/2011/04/5-simple-ways-to-improve-your-adwords.html

Improve Your Welcome Email...

2012-01-19T09:28:00.000-08:00

Most importantly is you need to make your new email subscriber welcomed! So many welcome emails are drab and lacking of emotion, don't let your email fall into that category. This is most likely the first form of communication that your new subscriber is seeing from you, and you only get one chance to make a great first impression.

So............ Give Them Something... ANYTHING!

Discounts
Special Offers
Downloads
Free Trials
Giveaways

ISPs adopt dormant addresses to use as spam traps...

2012-01-18T09:57:00.000-08:00

Keep your email list clean!

Ignoring a hard bounce may end up getting you blacklisted.

Snooze or Lose...

2012-01-09T11:08:00.000-08:00

A smart ESP puts a Snooze option on the opt-out landing page. Recipients will then remain opted in and will resume their place in any active campaigns at the end of their chosen Snooze period. This will greatly limit email list churn.

Ask your customers what needs to be fixed...

2012-01-06T15:12:00.000-08:00

They'll give you the insights you need to make improvements that keep them coming back.

Are smartphone apps replacing the web page?...

2012-01-04T09:02:00.000-08:00

Hotels have begun offering direct bookings via smartphone apps. Are apps replacing the web page?... Can your business benefit having an app?

300M Smartphones will be NFC Capable by 2014...

2012-01-03T09:32:00.000-08:00

One in five smartphones will have near field communication Near Field Communication (NFC) capabilities by 2014, NFC devices can be used in contactless payment systems, similar to those currently used in credit cards and electronic ticket smartcards, and allow mobile payment to replace or supplement these systems.

Did SEM pass $20 billion this year?...

2011-12-21T09:23:00.000-08:00

Search Engine Marketing industry grew to $16.6 billion in 2010, compared with $14.6 billion in 2009.

Did it pass $20 billion this year?

Why do shoppers abandon shopping carts?

2011-12-20T09:39:00.000-08:00

A Forrester Research report shows:

• 44% thought shipping and handling costs were too high
• 41% weren't ready to purchase
• 27% wanted to compare prices
• 24% wanted to think about the purchase and return later to buy

In email marketing, the relationship is king...

2011-12-16T08:53:00.000-08:00

If you’re trusted by your subscribers and provide valuable information, they will look forward to receiving your emails and are more likely to not only open your email, but also click through, share, and convert.

Thank-you should be a part of your marketing message stream...

2011-12-15T10:02:00.000-08:00

Did someone purchase from you online? If so, email the customer a thank-you message with an offer to revisit or purchase again; ideally, you'd provide a coupon or free gift to entice action soon.

Did someone buy in your store or office? Send a thank-you follow-up letter via postal mail.

Did customers do business with you at a conference, fair, or tradeshow? Email and mail them an invitation to engage with you at your physical place of business, your online storefront, or both.

And keep the follow-ups going.

Search Engine Marketing... Five Rs ..... #5

2011-12-13T08:41:00.000-08:00

Reach

When developing your content, write about topics that have wider interest. If your focus becomes too narrow, people simply won't search for the information you have to offer.

Search Engine Marketing... Five Rs..... #4

2011-12-12T10:04:00.000-08:00

Readability

Make your content easy for customers to digest by breaking chunks of information into headlines, bullet points, graphics and infographics. Your website will appeal to search engines with proper content, tags and keywords.

Search Engine Marketing... Five Rs..... #3

2011-12-06T09:40:00.000-08:00

Remarkable

A good way to go unnoticed by search engines is with competent but unremarkable products, services and content. People don't comment about stuff that's ordinary. You have to be remarkable. Remarkably good or remarkably bad: that's when they comment.

Search Engine Marketing... Five Rs..... #2

2011-12-05T08:49:00.000-08:00

Reputation

Good reviews never hurt... but they can be much more helpful if they come from respected sources. Who's saying you have good content? Who's linking to you, saying you have good content? This makes all the difference.

Search Engine Marketing... Five Rs..... #1

2011-12-02T08:43:00.000-08:00

Relevance

Question? "How do you make sure you have the right content that's speaking to what people are interested in?"

Answer "The search engine's goal is to match the user with what is going to be the most relevant content related to what their query is."

Make it hot!...

2011-12-01T08:43:00.000-08:00

Make all graphics "hot" (clickable): If you've ever been in a usability lab, you will notice that people click on anything and everything. So, it makes sense to have all graphics link to your landing page. You've already gone to the time and expense of an email campaign, why not optimize your efforts.

Your landing page... Make it all about the action you want!...

2011-11-30T11:05:00.000-08:00

Your landing page is where it all begins! Save your customers from confusion by not giving them anything that will distract them from buying. The next several days we will let you know what you have to do to get the result you want...

A welcome email....

2011-11-01T09:11:00.000-07:00

A welcome email allows new subscribers to check out what the past newsletters have looked like, plus it invites the subscriber to follow you on Twitter and Facebook right away.

The Pitch...

2011-10-31T08:54:00.000-07:00

Have a specific goal for each message. A recipient should be able to identify the purpose for each email and appreciate the pitch.

Custom Email Template...

2011-10-27T09:38:00.000-07:00

Build a custom Email template. Generic templates often look like generic templates. Your business is unique so let your Email be so too!

Revamp your email marketing...

2011-10-26T08:53:00.000-07:00

If you're still sending emails from Outlook... GIVE UP! You will have deliverability issues, lack of metrics and blacklisting problems.

Outsourcing WILL boost output. Let someone else (an ESP like Vidi Emi) worry about the tech side of your email-marketing efforts... Allowing you to focus on what matters... you're messaging and your ongoing strategy.

Triggered Email Musts!...

2011-10-20T09:54:00.000-07:00

order confirmation
shipping confirmation
request for feedback on a purchase
post-purchase email featuring upsells and cross-sells
request for a product/service review
welcome message series post sign-up
birthday email
cart abandonment email
promotional email featuring products the recipient recently browsed on the website

thank you emails

Less is more...

2011-10-19T08:38:00.000-07:00

Simplify your sign-up form to reduce abandonment. Keep form fields to a minimum, while still collecting relevant information for segmentation. You can always request that your subscribers update their profile at a later time.

Consistency...

2011-10-14T09:33:00.000-07:00

Avoid "quiet spells" in your marketing. It's a bad business practice. Effective marketing means being consistent year-round.

Having a purpose is key!...

2011-10-12T08:23:00.000-07:00

Have a purpose when you email to your customers! Trying to educate? Trying to start a dialogue? Want to inform of news and events in the industry?

Big Brands & QR Codes...

2011-10-05T08:58:00.000-07:00

QR Codes have been causing quite a buzz as big brands clamor to harness the power of the latest mobile marketing tool. Are you evaluating it?

Don't Neglect SMS...

2011-10-04T09:33:00.000-07:00

In the drive to go mobile marketers shouldn't neglect SMS, which is an effective means to engage and win consumers. A call to action is key.

Let'em Reply...

2011-09-28T09:58:00.000-07:00

Novel idea but seldom done. Encourage your customers to reply to your email message. Instead of blatant “do not reply" language.

Email Jargon 1a."CAN-SPAM Act of 2003"...

2011-09-23T09:55:00.000-07:00

The CAN-SPAM Act of 2003 (acronym for Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003) officially came into law on January 1, 2004. The CAN-SPAM Act applies to almost all businesses in the US that use e-mail, and provides recipients of spam with the right to opt-out of these spam messages, and have their opt-out (or unsubscribe) request acted upon. Under the CAN-SPAM Act of 2003, permission of the e-mail recipient is not required prior to sending out the e-mails, however if a recipient wants to unsubscribe or opt-out of the mailings then the business must stop sending the e-mails as per the opt-out request or face severe penalties.

In addition to enforcing an opt-out or unsubscribe system for recipients, the CAN-SPAM Act of 2003 also prohibits some of the common spammer trickery such as; changing mail servers to send the spam, changing e-mail headers or the "from" e-mail address to hide the identity of the sender, and using deceptive subject heading.

Email Jargon 1a "HONEYPOT"...

2011-09-22T08:46:00.000-07:00

"Honeypot" These are old/inactive/unused email addresses that are intentionally set up to catch spammers. If you havehoneypot email addresses on your list, it may be time to review your process for growing your email list.

Email Jargon 1a "BLACKLIST"...

2011-09-21T09:10:00.000-07:00

Blacklist. A blacklist contains a set of Internet Protocol (IP) addresses that are suspected of sending out spam email.

E-Mail & Social Media go well together...

2011-09-20T09:20:00.000-07:00

E-mail and social media tactics go hand in hand better than any other. Marketers are building audiences and conversion with cross-promotion.

Sweepstakes Cont'd...

2011-09-19T10:08:00.000-07:00

Sweepstakes Make it personal; offer one of your products as the prize. This will attract clients that are truly interested in your product.

Sweepstakes...

2011-09-15T09:42:00.000-07:00

Keep it simple! Have a strategic, limited-time offer so that subscribers will respond quickly to your urgent and exclusive offer.

Use Sweepstakes to Grow Your Subscriber List...

2011-09-14T13:04:00.000-07:00

The main goal of email campaigns is to engage the subscriber and grow the list. A great way to do that is through acquisition sweepstakes.

Minimize HTTP requests...

2011-09-12T10:02:00.000-07:00

Instead of forcing your web site to request multiple files for images, content or ads, combine some pages. Not every page, but pages that make sense to have together like multiple stylesheets, for example, can be combined to reduce the number of requests and make page loading faster.

Decrease Page Load Time Speed...

2011-09-09T09:55:00.000-07:00

GIFs are best for logos JPEGs are best with multi-colored images PNGs are best for quality transparent images....

Social Media... Are You?...

2011-09-08T08:40:00.000-07:00

The Top 3 Social Media Activities You're Probably Not Doing— But Should... Podcasting, Location-Based Marketing & Social Gaming...

Don't let leads wither on the vine...

2011-09-06T08:50:00.000-07:00

Did you know that 70% of leads never receive effective sales follow-up. Don’t let your leads languish neglected in a pipeline.

Keep in regular contact with leads...

2011-08-31T09:46:00.000-07:00

Send pertinent emails related to where your prospect is in the buying cycle. Help move from one stage to the next.

Make contact as soon as possible...

2011-08-30T11:23:00.000-07:00

If you wait too long, leads might forget who you are or worse assume you don't think they're worth your time.

Trade Show Leads...

2011-08-29T15:26:00.000-07:00

Don't alienate tradeshow leads with an email campaign that treats them like they're still just a face in the crowd. Personalize your follow-ups.

Avoid the cost of untargeted marketing...

2011-08-24T08:35:00.000-07:00

Marketers are realizing they need to facilitate personalization across all marketing channels. Delivering only relevant messaging to each customer is one way marketers can satisfy customers growing demands and avoid wasting resources. By not reaching out to uninterested customers who will likely ignore unwanted information, or worse, become annoyed by it, marketers can save money and increase efficiency.

Online video is exploding...

2011-08-23T09:09:00.000-07:00

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Second only to Google, YouTube rapidly has emerged as an easy-to-use and reliable search tool.

Make 'em feel special...

2011-08-22T09:18:00.000-07:00

Make your company's Facebook updates stand out with valuable info they won't find anywhere else. Such as sneak-peek product announcements.

Left align your text, and stick to a single column only...

2011-08-17T08:25:00.000-07:00

It's best if you set your text alignment to the left and create one column instead of two. Keeping the mobile reader from having to scroll.

Make sure your website is also designed for mobile phones...

2011-08-16T09:02:00.000-07:00

Chances are the links in your mobile friendly emails lead to your website, so you'll want mobile readers to be able to view the web pages you send them to as well.

Space your clickable links...

2011-08-15T08:34:00.000-07:00

If links are close to one another and the reader touches the link he/she wants to visit, they could end up touching the other link by mistake. Very frustrating for your your customers/prospects.

Keep your images small...

2011-08-11T09:01:00.000-07:00

If you really have to include images in the mobile version of your newsletter, keep the image and file size as small as possible, and then save them in GIF or JPEG format only.

Mobile phones have small screens...

2011-08-10T08:54:00.000-07:00

Set the mobile friendly template size at a width of 320 pixels. Because mobile phones have small screens, your template needs to be smaller.

Keep the "From" and "Subject" lines short...

2011-08-09T08:51:00.000-07:00

Since your subject line will be short, make sure you create one that is engaging. A few examples of engaging subject lines that will get a response are "special discount," "special offer," "free offer," "last chance" or "act now."

Build two newsletter templates...

2011-08-08T09:03:00.000-07:00

It's best to have your regular version and a mobile friendly version. Edit your regular version by placing this text at the top: "View on Mobile Device". Next, link that text to your mobile friendly version.

Mobile Friendly Emails... What you need to know...

2011-08-04T09:38:00.000-07:00

I'll be focusing on Mobile Friendly Emails and what you need to know! Last year over 30% of us read our personal emails on our mobile phone.

Consider re-categorizing your segments...

2011-08-03T08:48:00.000-07:00

Look at what campaigns each customer is opening and consider re-categorizing them. However before you re-categorize them, ask what they are interested in, and let them choose their own categories.

Keep them up to date...

2011-08-02T08:19:00.000-07:00

Once you have segmented your lists it's vital to keep the categories up to date. Schedule a regular date to review your segments, annually or bi-annually.

Purchasing Habits...

2011-08-01T09:29:00.000-07:00

Another great way to segment is by identifying what type of product your customers bought, how much they spent, and which store they bought from. Then send a discount coupon for that product or type of product redeemable for that store only.

Major Clients...

2011-07-22T08:35:00.000-07:00

Anyone who spends more than $1,000 at a given time, while others spend less than $100, should always get special attention. Offer platinum status, free shipping, or gifts with their next purchase—anything that makes your customers think you appreciate their loyalty.

Preference Surveys...

2011-07-21T08:28:00.000-07:00

Don't be afraid to ask for information you don't have, such as new interests and updated email addresses. Tell customers that it will help you send more relevant emails, and remind them that you will maintain their privacy at all cost.

Inactive Subscribers... DON'T WRITE THEM OFF!...

2011-07-19T09:17:00.000-07:00

Any subscriber who hasn't opened or clicked on your email over an extended period of time can be deemed "inactive." Instead of writing them off as a lost cause, put them into a separate group and send them a targeted reactivation campaign in the near future.

Pay extra attention to "Newbie's"...

2011-07-18T09:37:00.000-07:00

Recent Subscribers is 3-6 months. Newbie's should be separated and paid special attention to. Don't be so quick to finish the courting period. You could offer more deals or discounts on your products or services, thereby giving them the feeling that you haven't just "loved them and left them."

Demographics (ZIP, sex, age)...

2011-07-08T15:30:00.000-07:00

If your prospect is a 25 year old woman, why are you emailing specials on "Fashions for Mature Women"?

Knowing the demographics of your prospects / customers makes all the difference.

Segmentation Cont: Why it's good!...

2011-07-08T08:41:00.000-07:00

Segmentation done correctly avoids opt-outs and being labeled a spammer. It also goes a long way in improving email deliverability and online reputation.

List Segmentation.. What's it all about! (to be continued)...

2011-07-06T09:10:00.000-07:00

Put simply, list segmentation targets your communications and increases the relevancy of your messages—resulting in higher open and click-through rates, enhanced customer loyalty, and increased sales. In email marketing, the more relevant your campaign is, the better the response and the greater the conversions.

How big a problem is shopping cart abandonment?...

2011-07-05T11:31:00.000-07:00

According to SeeWhy, retailers who have $200 million in annual revenue may lose more than $1 million in revenue daily because of abandoned carts. Of the 20% of retailers currently employing cart abandonment campaigns, 80% say these campaigns net an open rate of at least 20%. Only about 30% of retailers report similar results from more generalized email campaigns.

It's there... go find that gold!

Ask for the referral...

2011-06-23T08:58:00.000-07:00

Referrals and word of mouth advertising are some of the best converting business opportunities you can have. As long as customers are happy with you, referrals convert better, buy more, and buy more often than random people you do business with because they’re powered by word of mouth and trust.

So in each confirmation message after purchase ASK...
So in each email as a link ASK...

Ask as frequently as you reasonably can... it works!

Don't make it hard to buy...

2011-06-22T09:56:00.000-07:00

If your ecommerce site requires a lengthy sign-up process before consumers can complete a purchase, you may be losing more customers than you think. We who buy know this... yet many ecommerce don’t! Too many sites ask way too much before getting the order completed.... so re-evaluate your order process and trim it down if you can.... Your site will benefit greatly!

Build a stronger brand...

2011-06-21T08:42:00.000-07:00

Your brand is your reputation...
Partnerships rub off so know your partner(s) well...
Be honest and clear!...

Do all three thus ensuring that people get what they expect.... You will have the makings of a strong brand.

Offer email unsubscribers alternative channels...

2011-06-20T09:33:00.000-07:00

Email marketers shouldn't view unsubscribing customers as being uninterested in their brand; rather they should see it as a new opportunity to communicate with them in a different way. We all know that more and more of our/customers lives being played out on social networks... so promote alternative social interaction such as Twitter or Facebook when they opt-out.

Offer different options when they dont want to not go down that road anymore...

Avoid Bounces...

2011-06-17T08:38:00.000-07:00

Want to avoid bounces or worse... being blacklisted?

Do the following best practices and you will!

Don’t buy email lists, Grow your email list organically, Practice list hygiene regularly.

Bottom line a good reputation with the ISP's goes a long way in email deliverability.

Hard Bounce...

2011-06-16T08:31:00.000-07:00

A hard bounce is when an email is sent to an invalid or non-existent address. ISP’s are less tolerant with these because lists should all be opt-in, so why would you have an incorrect email address on your list, right? Fact is people change jobs, change their email addresses and last thing on their mind (hate to say) is to update their details with companies that send them regular email campaigns. Of course these hard bounces are also expected from any large list, which is why list hygiene is so important. ISP’s automatically block access when a message is sent to an invalid email address and will continue to block you until it’s removed from the list, so it’s much easier to simply comply and delete the offending email address.

Soft Bounce...

2011-06-15T08:54:00.000-07:00

A soft bounce most time is the result of a full inbox, or a technical problem whereby the connection is down or lost over the time your email was sent. Internet service provider’s (ISP) generally take this into consideration, however if your message soft bounces the same email address more than say 5 times in a row, you should consider removing it from your active subscribers list. Many email marketing solutions will do this for you automatically.

Soft vs. Hard Bounces...

2011-06-14T09:04:00.000-07:00

Their are soft bounces and hard bounces, the latter often being more of a concern for marketers. More often than not a bounce message is promptly sent to the sender informing them that this has happened. Usually, two things cause the email to bounce, one of them is a temporary problem (a.k.a. soft bounce), and the other is permanent (a.k.a. hard bounce).

Email Deliverability Issue week (Bounces)...

2011-06-13T09:01:00.000-07:00

BOUNCES / A bounce is when an email is returned to the sender and it cant get through to recipients inbox.

Tomorrow we will get into what different types of bounces their are...

iPhone Dominating Mobile Email Activity...

2011-06-10T09:38:00.000-07:00

As of Jan 2011... Some 13.36% of email message opens occur via mobile device with the iPhone comprising more than 65% of that activity on average, mobile email open levels are highest in the early-morning hours but vary dramatically by industry.

Online Coupons are here to stay...

2011-06-09T09:35:00.000-07:00

Did you know? Online shoppers in XMAS 2010 spent a record amount with online coupons. Cool fact is East Coast led the Nation with NY then MA & NJ close behind... Saving over $32 Million. The most popular coupons being Target, Bath and Body Works and then Coach Factory Store.

Increase frequency to all opt-in subscribers...

2011-06-08T09:14:00.000-07:00

You don't want to overdo it, but it might be that you're currently underdoing it.

A-B Split Testing (final)...

2011-06-07T08:52:00.000-07:00

The other version is commonly called the challenger. If challenger wins, the challenger replaces the champion. Note even with if your landing page only has a few conversions per day, with proper selection of the test variable and alternative values, you can still achieve significant results in a split test. Improvements in the double or even triple digits are not uncommon.

A-B Split Testing (2 B Continued)...

2011-06-06T09:38:00.000-07:00

In split testing terminology, version A is usually defined as your original control page, or baseline (commonly called the champion version).

Top online retailers fall short on email welcome programes...

2011-06-03T10:01:00.000-07:00

Did you know that the top 50 e-tailers revealed that more than a third fail to welcome or thank customers when they actively subscribe to email communications.

Loyalty starts with a thank you!

Include promotional offers in transactional emails...

2011-06-02T09:40:00.000-07:00

Just ensure that the promotion does not overshadow the importance of the information in the transactional email. The promotion should be a by-product and NOT the main focus of your message.

For example: