Excessive Links Cripple SEO...

The more links you have on a page, the more link loss you can experience. This means that instead of 10, 20 or 30 strong links from a page (that could rank another page, which could rank another page and so on) you end up with 100 weak pages.

Social Social Social...

Social is the craze right now and it maybe forever but email is still king! I know I'm not alone here that after getting my smart phone I probably check my email 5+ times a day.  Marketers are reaching their customers via email more than before. So bottom line... Email is King!

Tablets, Tablets, Tablets...

I rarely use my home pc since getting my tablet. I love the portability, ease of use and fast startup/shutdown times. This trend is bound to increase with newer lost cost tablets coming to market. What should we as marketers do armed with this knowledge?

Ah Oh!...

You sent an email that has an error... Now what?
1, Send an apology the next day.
2. Don't sell just communicate that you messed up.
3. BE SORRY!

We all do it but seldom own up to it..... So next time be honest and upfront about it.

Less is more!...

STOP!!! putting too much information in the email. Capture interest encourage click through and then load the landing page with complex info.

Getting Hip to "Triggers"..

Just as constant discounts train customers to wait for discounts, there's a chance they'll get wise to the benefits of abandoned carts. Try not to be so predictable.

Provide Great Service? It pays to do so...

People will tell others about their customer service experiences, both good and the bad, with the bad news reaching more ears. Studies show that most people tell an average of nine people about good experiences, and nearly twice as many (16 people) about poor ones.