12 Days of Holiday Email Tips #4

Don’t lead customers into a dead end.  Make sure that every point of interaction gives customers an opportunity to link back to your website, fan page or other related content.

So you've gotten a consumer to click on your email, great! But, where does that link lead? Does it go to a product page? Your home page? Once they've gotten on to your site, keep them there! Each page a consumer sees is like a mini-advertisement, and the longer they stay, the more likely they are to become a customer. Once you've got the fish on the hook, reel him in!

Check back again tomorrow! 8 more great tips are on the way!