Did someone purchase from you online? If so, email the customer a thank-you message with an offer to revisit or purchase again; ideally, you'd provide a coupon or free gift to entice action soon.
Did someone buy in your store or office? Send a thank-you follow-up letter via postal mail.
Did customers do business with you at a conference, fair, or tradeshow? Email and mail them an invitation to engage with you at your physical place of business, your online storefront, or both.
And keep the follow-ups going.
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