Thursday, May 10, 2012

Duplicate Content is bad for SEO...

Some web developers don't build sites with SEO in mind and may create two homepages: the regular one and one that is listed as the "default" or "index". While the content is the same, the pages are different and each have different inbound links. Splitting the link value like this is very bad. One of the key components of SEO is building quality, inbound links to your site which builds trust with the search engines. The more that you have, the better.  If half of these links are going to the homepage and half are going to the "index" homepage neither one of them is reaping the full benefit of these links.

Bad...
Good...

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