A lost visitor is a gone visitor...

Navigation should be really simple.

• Make the navigation bar available on every page.
• Keep the navigation bar in the same place on every page.
• Make sure links are described using unambiguous terms. It's better to be clear than clever.
• Make the home page link really obvious (allows visitors to "start over").
• Don't assume visitors know there's a back button on their browsers, i.e. no dead ends.
• Avoid dynamic navigation bars where links change based on the page the visitor is on. Consistency avoids confusion.