Mobile phones have small screens...

Set the mobile friendly template size at a width of 320 pixels. Because mobile phones have small screens, your template needs to be smaller.

Keep the "From" and "Subject" lines short...

Since your subject line will be short, make sure you create one that is engaging. A few examples of engaging subject lines that will get a response are "special discount," "special offer," "free offer," "last chance" or "act now."

Build two newsletter templates...

It's best to have your regular version and a mobile friendly version. Edit your regular version by placing this text at the top: "View on Mobile Device". Next, link that text to your mobile friendly version.

Mobile Friendly Emails... What you need to know...

I'll be focusing on Mobile Friendly Emails and what you need to know! Last year over 30% of us read our personal emails on our mobile phone.

 

 

Consider re-categorizing your segments...

Look at what campaigns each customer is opening and consider re-categorizing them. However before you re-categorize them, ask what they are interested in, and let them choose their own categories.

 

 

Keep them up to date...

Once you have segmented your lists it's vital to keep the categories up to date. Schedule a regular date to review your segments, annually or bi-annually.

Purchasing Habits...

Another great way to segment is by identifying what type of product your customers bought, how much they spent, and which store they bought from. Then send a discount coupon for that product or type of product redeemable for that store only.