Ask for the referral...

Referrals and word of mouth advertising are some of the best converting business opportunities you can have. As long as customers are happy with you, referrals convert better, buy more, and buy more often than random people you do business with because they’re powered by word of mouth and trust.

So in each confirmation message after purchase ASK...
So in each email as a link ASK...

Ask as frequently as you reasonably can... it works!

Don't make it hard to buy...

If your ecommerce site requires a lengthy sign-up process before consumers can complete a purchase, you may be losing more customers than you think. We who buy know this... yet many ecommerce don’t! Too many sites ask way too much before getting the order completed.... so re-evaluate your order process and trim it down if you can.... Your site will benefit greatly!

Build a stronger brand...

Your brand is your reputation...
Partnerships rub off so know your partner(s) well... 
Be honest and clear!...

Do all three thus ensuring that people get what they expect.... You will have the makings of a strong brand.

Offer email unsubscribers alternative channels...

Email marketers shouldn't view unsubscribing customers as being uninterested in their brand; rather they should see it as a new opportunity to communicate with them in a different way. We all know that more and more of our/customers lives being played out on social networks... so promote alternative social interaction such as Twitter or Facebook when they opt-out.

 

Offer different options when they dont want to not go down that road anymore...

 

 

Avoid Bounces...

Want to avoid bounces or worse... being blacklisted?

Do the following best practices and you will!

Don’t buy email lists, Grow your email list organically, Practice list hygiene regularly.

Bottom line a good reputation with the ISP's goes a long way in email deliverability.

Hard Bounce...

A hard bounce is when an email is sent to an invalid or non-existent address. ISP’s are less tolerant with these because lists should all be opt-in, so why would you have an incorrect email address on your list, right? Fact is people change jobs, change their email addresses and last thing on their mind (hate to say) is to update their details with companies that send them regular email campaigns. Of course these hard bounces are also expected from any large list, which is why list hygiene is so important. ISP’s automatically block access when a message is sent to an invalid email address and will continue to block you until it’s removed from the list, so it’s much easier to simply comply and delete the offending email address.

Soft Bounce...

A soft bounce most time is the result of a full inbox, or a technical problem whereby the connection is down or lost over the time your email was sent. Internet service provider’s (ISP) generally take this into consideration, however if your message soft bounces the same email address more than say 5 times in a row, you should consider removing it from your active subscribers list. Many email marketing solutions will do this for you automatically.