Wednesday, December 21, 2011

Did SEM pass $20 billion this year?...

Search Engine Marketing industry grew to $16.6 billion in 2010, compared with $14.6 billion in 2009.

Did it pass $20 billion this year?

Tuesday, December 20, 2011

Why do shoppers abandon shopping carts?

A Forrester Research report shows:

• 44% thought shipping and handling costs were too high
• 41% weren't ready to purchase
• 27% wanted to compare prices
• 24% wanted to think about the purchase and return later to buy

Friday, December 16, 2011

In email marketing, the relationship is king...

If you’re trusted by your subscribers and provide valuable information, they will look forward to receiving your emails and are more likely to not only open your email, but also click through, share, and convert.

Thursday, December 15, 2011

Thank-you should be a part of your marketing message stream...

Did someone purchase from you online? If so, email the customer a thank-you message with an offer to revisit or purchase again; ideally, you'd provide a coupon or free gift to entice action soon.
Did someone buy in your store or office? Send a thank-you follow-up letter via postal mail.
Did customers do business with you at a conference, fair, or tradeshow? Email and mail them an invitation to engage with you at your physical place of business, your online storefront, or both.
And keep the follow-ups going.


Tuesday, December 13, 2011

Search Engine Marketing... Five Rs ..... #5


When developing your content, write about topics that have wider interest. If your focus becomes too narrow, people simply won't search for the information you have to offer.

Monday, December 12, 2011

Search Engine Marketing... Five Rs..... #4


Make your content easy for customers to digest by breaking chunks of information into headlines, bullet points, graphics and infographics. Your website will appeal to search engines with proper content, tags and keywords.

Tuesday, December 6, 2011

Search Engine Marketing... Five Rs..... #3


A good way to go unnoticed by search engines is with competent but unremarkable products, services and content. People don't comment about stuff that's ordinary. You have to be remarkable. Remarkably good or remarkably bad: that's when they comment.

Monday, December 5, 2011

Search Engine Marketing... Five Rs..... #2


Good reviews never hurt... but they can be much more helpful if they come from respected sources. Who's saying you have good content? Who's linking to you, saying you have good content? This makes all the difference.

Friday, December 2, 2011

Search Engine Marketing... Five Rs..... #1


Question? "How do you make sure you have the right content that's speaking to what people are interested in?"

Answer "The search engine's goal is to match the user with what is going to be the most relevant content related to what their query is."

Thursday, December 1, 2011

Make it hot!...

Make all graphics "hot" (clickable): If you've ever been in a usability lab, you will notice that people click on anything and everything. So, it makes sense to have all graphics link to your landing page. You've already gone to the time and expense of an email campaign, why not optimize your efforts.

Wednesday, November 30, 2011

Your landing page... Make it all about the action you want!...

Your landing page is where it all begins! Save your customers from confusion by not giving them anything that will distract them from buying. The next several days we will let you know what you have to do to get the result you want...

Tuesday, November 1, 2011

A welcome email....

A welcome email allows new subscribers to check out what the past newsletters have looked like, plus it invites the subscriber to follow you on Twitter and Facebook right away.

Monday, October 31, 2011

The Pitch...

Have a specific goal for each message. A recipient should be able to identify the purpose for each email and appreciate the pitch.

Thursday, October 27, 2011

Custom Email Template...

Build a custom Email template. Generic templates often look like generic templates. Your business is unique so let your Email be so too!

Wednesday, October 26, 2011

Revamp your email marketing...

If you're still sending emails from Outlook... GIVE UP! You will have deliverability issues, lack of metrics and blacklisting problems.

Outsourcing WILL boost output. Let someone else (an ESP like Vidi Emi) worry about the tech side of your email-marketing efforts... Allowing you to focus on what matters... you're messaging and your ongoing strategy.

Thursday, October 20, 2011

Triggered Email Musts!...

  • order confirmation
  • shipping confirmation
  • request for feedback on a purchase
  • post-purchase email featuring upsells and cross-sells
  • request for a product/service review
  • welcome message series post sign-up
  • birthday email
  • cart abandonment email
  • promotional email featuring products the recipient recently browsed on the website
  • thank you emails

Wednesday, October 19, 2011

Less is more...

Simplify your sign-up form to reduce abandonment. Keep form fields to a minimum, while still collecting relevant information for segmentation. You can always request that your subscribers update their profile at a later time.

Friday, October 14, 2011


Avoid "quiet spells" in your marketing. It's a bad business practice. Effective marketing means being consistent year-round.

Wednesday, October 12, 2011

Having a purpose is key!...

Have a purpose when you email to your customers! Trying to educate? Trying to start a dialogue? Want to inform of news and events in the industry?

Wednesday, October 5, 2011

Big Brands & QR Codes...

QR Codes have been causing quite a buzz as big brands clamor to harness the power of the latest mobile marketing tool. Are you evaluating it?

Tuesday, October 4, 2011

Don't Neglect SMS...

In the drive to go mobile marketers shouldn't neglect SMS, which is an effective means to engage and win consumers. A call to action is key.

Wednesday, September 28, 2011

Let'em Reply...

Novel idea but seldom done. Encourage your customers to reply to your email message. Instead of blatant “do not reply" language.

Friday, September 23, 2011

Email Jargon 1a."CAN-SPAM Act of 2003"...

The CAN-SPAM Act of 2003 (acronym for Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003) officially came into law on January 1, 2004. The CAN-SPAM Act applies to almost all businesses in the US that use e-mail, and provides recipients of spam with the right to opt-out of these spam messages, and have their opt-out (or unsubscribe) request acted upon.  Under the CAN-SPAM Act of 2003, permission of the e-mail recipient is not required prior to sending out the e-mails, however if a recipient wants to unsubscribe or opt-out of the mailings then the business must stop sending the e-mails as per the opt-out request or face severe penalties.
In addition to enforcing an opt-out or unsubscribe system for recipients, the CAN-SPAM Act of 2003 also prohibits some of the common spammer trickery such as; changing mail servers to send the spam, changing e-mail headers or the "from" e-mail address to hide the identity of the sender, and using deceptive subject heading.

Thursday, September 22, 2011

Email Jargon 1a "HONEYPOT"...

"Honeypot" These are old/inactive/unused email addresses that are intentionally set up to catch spammers. If you havehoneypot email addresses on your list, it may be time to review your process for growing your email list.

Wednesday, September 21, 2011

Email Jargon 1a "BLACKLIST"...

Blacklist. A blacklist contains a set of Internet Protocol (IP) addresses that are suspected of sending out spam email.

Tuesday, September 20, 2011

E-Mail & Social Media go well together...

E-mail and social media tactics go hand in hand better than any other. Marketers are building audiences and conversion with cross-promotion.

Monday, September 19, 2011

Sweepstakes Cont'd...

Sweepstakes Make it personal; offer one of your products as the prize. This will attract clients that are truly interested in your product.

Thursday, September 15, 2011


Keep it simple! Have a strategic, limited-time offer so that subscribers will respond quickly to your urgent and exclusive offer.

Wednesday, September 14, 2011

Use Sweepstakes to Grow Your Subscriber List...

The main goal of email campaigns is to engage the subscriber and grow the list. A great way to do that is through acquisition sweepstakes.

Monday, September 12, 2011

Minimize HTTP requests...

Instead of  forcing your web site to request multiple files for images, content or ads, combine some pages. Not every page, but pages that make sense to have together like multiple stylesheets, for example, can be combined to reduce the number of requests and make page loading faster.

Friday, September 9, 2011

Decrease Page Load Time Speed...

GIFs are best for logos JPEGs are best with multi-colored images PNGs are best for quality transparent images....

Thursday, September 8, 2011

Social Media... Are You?...

The Top 3 Social Media Activities You're Probably Not Doing— But Should... Podcasting, Location-Based Marketing & Social Gaming...

Tuesday, September 6, 2011

Don't let leads wither on the vine...

Did you know that 70% of leads never receive effective sales follow-up. Don’t let your leads languish neglected in a pipeline.

Wednesday, August 31, 2011

Keep in regular contact with leads...

Send pertinent emails related to where your prospect is in the buying cycle. Help move from one stage to the next.

Tuesday, August 30, 2011

Make contact as soon as possible...

If you wait too long, leads might forget who you are or worse assume you don't think they're worth your time.

Monday, August 29, 2011

Trade Show Leads...

Don't alienate tradeshow leads with an email campaign that treats them like they're still just a face in the crowd. Personalize your follow-ups.

Wednesday, August 24, 2011

Avoid the cost of untargeted marketing...

Tuesday, August 23, 2011

Online video is exploding...

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Second only to Google, YouTube rapidly has emerged as an easy-to-use and reliable search tool.

Monday, August 22, 2011

Make 'em feel special...

Make your company's Facebook updates stand out with valuable info they won't find anywhere else. Such as sneak-peek product announcements.

Wednesday, August 17, 2011

Left align your text, and stick to a single column only...

Tuesday, August 16, 2011

Make sure your website is also designed for mobile phones...

Chances are the links in your mobile friendly emails lead to your website, so you'll want mobile readers to be able to view the web pages you send them to as well.

Monday, August 15, 2011

Space your clickable links...

If links are close to one another and the reader touches the link he/she wants to visit, they could end up touching the other link by mistake. Very frustrating for your your customers/prospects.

Thursday, August 11, 2011

Keep your images small...

If you really have to include images in the mobile version of your newsletter, keep the image and file size as small as possible, and then save them in GIF or JPEG format only.

Wednesday, August 10, 2011

Mobile phones have small screens...

Set the mobile friendly template size at a width of 320 pixels. Because mobile phones have small screens, your template needs to be smaller.

Tuesday, August 9, 2011

Keep the "From" and "Subject" lines short...

Since your subject line will be short, make sure you create one that is engaging. A few examples of engaging subject lines that will get a response are "special discount," "special offer," "free offer," "last chance" or "act now."

Monday, August 8, 2011

Build two newsletter templates...

It's best to have your regular version and a mobile friendly version. Edit your regular version by placing this text at the top: "View on Mobile Device". Next, link that text to your mobile friendly version.

Thursday, August 4, 2011

Mobile Friendly Emails... What you need to know...

Wednesday, August 3, 2011

Consider re-categorizing your segments...

Tuesday, August 2, 2011

Keep them up to date...

Once you have segmented your lists it's vital to keep the categories up to date. Schedule a regular date to review your segments, annually or bi-annually.

Monday, August 1, 2011

Purchasing Habits...

Another great way to segment is by identifying what type of product your customers bought, how much they spent, and which store they bought from. Then send a discount coupon for that product or type of product redeemable for that store only.