Wednesday, August 31, 2011

Keep in regular contact with leads...

Send pertinent emails related to where your prospect is in the buying cycle. Help move from one stage to the next.


Tuesday, August 30, 2011

Make contact as soon as possible...

If you wait too long, leads might forget who you are or worse assume you don't think they're worth your time.



Monday, August 29, 2011

Trade Show Leads...

Don't alienate tradeshow leads with an email campaign that treats them like they're still just a face in the crowd. Personalize your follow-ups.

Wednesday, August 24, 2011

Avoid the cost of untargeted marketing...

Tuesday, August 23, 2011

Online video is exploding...

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Second only to Google, YouTube rapidly has emerged as an easy-to-use and reliable search tool.


Monday, August 22, 2011

Make 'em feel special...

Make your company's Facebook updates stand out with valuable info they won't find anywhere else. Such as sneak-peek product announcements.

Wednesday, August 17, 2011

Left align your text, and stick to a single column only...

Tuesday, August 16, 2011

Make sure your website is also designed for mobile phones...

Chances are the links in your mobile friendly emails lead to your website, so you'll want mobile readers to be able to view the web pages you send them to as well.


Monday, August 15, 2011

Space your clickable links...

If links are close to one another and the reader touches the link he/she wants to visit, they could end up touching the other link by mistake. Very frustrating for your your customers/prospects.



Thursday, August 11, 2011

Keep your images small...

If you really have to include images in the mobile version of your newsletter, keep the image and file size as small as possible, and then save them in GIF or JPEG format only.

Wednesday, August 10, 2011

Mobile phones have small screens...

Set the mobile friendly template size at a width of 320 pixels. Because mobile phones have small screens, your template needs to be smaller.


Tuesday, August 9, 2011

Keep the "From" and "Subject" lines short...

Since your subject line will be short, make sure you create one that is engaging. A few examples of engaging subject lines that will get a response are "special discount," "special offer," "free offer," "last chance" or "act now."

Monday, August 8, 2011

Build two newsletter templates...

It's best to have your regular version and a mobile friendly version. Edit your regular version by placing this text at the top: "View on Mobile Device". Next, link that text to your mobile friendly version.



Thursday, August 4, 2011

Mobile Friendly Emails... What you need to know...

Wednesday, August 3, 2011

Consider re-categorizing your segments...

Tuesday, August 2, 2011

Keep them up to date...

Once you have segmented your lists it's vital to keep the categories up to date. Schedule a regular date to review your segments, annually or bi-annually.

Monday, August 1, 2011

Purchasing Habits...

Another great way to segment is by identifying what type of product your customers bought, how much they spent, and which store they bought from. Then send a discount coupon for that product or type of product redeemable for that store only.