Monday, October 31, 2011

The Pitch...

Have a specific goal for each message. A recipient should be able to identify the purpose for each email and appreciate the pitch.

Thursday, October 27, 2011

Custom Email Template...

Build a custom Email template. Generic templates often look like generic templates. Your business is unique so let your Email be so too!

Wednesday, October 26, 2011

Revamp your email marketing...

If you're still sending emails from Outlook... GIVE UP! You will have deliverability issues, lack of metrics and blacklisting problems.

Outsourcing WILL boost output. Let someone else (an ESP like Vidi Emi) worry about the tech side of your email-marketing efforts... Allowing you to focus on what matters... you're messaging and your ongoing strategy.

Thursday, October 20, 2011

Triggered Email Musts!...

  • order confirmation
  • shipping confirmation
  • request for feedback on a purchase
  • post-purchase email featuring upsells and cross-sells
  • request for a product/service review
  • welcome message series post sign-up
  • birthday email
  • cart abandonment email
  • promotional email featuring products the recipient recently browsed on the website
  • thank you emails

Wednesday, October 19, 2011

Less is more...

Simplify your sign-up form to reduce abandonment. Keep form fields to a minimum, while still collecting relevant information for segmentation. You can always request that your subscribers update their profile at a later time.

Friday, October 14, 2011


Avoid "quiet spells" in your marketing. It's a bad business practice. Effective marketing means being consistent year-round.

Wednesday, October 12, 2011

Having a purpose is key!...

Have a purpose when you email to your customers! Trying to educate? Trying to start a dialogue? Want to inform of news and events in the industry?

Wednesday, October 5, 2011

Big Brands & QR Codes...

QR Codes have been causing quite a buzz as big brands clamor to harness the power of the latest mobile marketing tool. Are you evaluating it?

Tuesday, October 4, 2011

Don't Neglect SMS...

In the drive to go mobile marketers shouldn't neglect SMS, which is an effective means to engage and win consumers. A call to action is key.