The Pitch...

Have a specific goal for each message. A recipient should be able to identify the purpose for each email and appreciate the pitch.

Custom Email Template...

Build a custom Email template. Generic templates often look like generic templates. Your business is unique so let your Email be so too!

Revamp your email marketing...

If you're still sending emails from Outlook... GIVE UP! You will have deliverability issues, lack of metrics and blacklisting problems.

Outsourcing WILL boost output. Let someone else (an ESP like Vidi Emi) worry about the tech side of your email-marketing efforts... Allowing you to focus on what matters... you're messaging and your ongoing strategy.

Triggered Email Musts!...

• order confirmation
• shipping confirmation
• request for feedback on a purchase
• post-purchase email featuring upsells and cross-sells
• request for a product/service review
• welcome message series post sign-up
• birthday email
• cart abandonment email
• promotional email featuring products the recipient recently browsed on the website
• thank you emails

Less is more...

Simplify your sign-up form to reduce abandonment. Keep form fields to a minimum, while still collecting relevant information for segmentation. You can always request that your subscribers update their profile at a later time.

Consistency...

Avoid "quiet spells" in your marketing. It's a bad business practice. Effective marketing means being consistent year-round.

Having a purpose is key!...

Have a purpose when you email to your customers! Trying to educate? Trying to start a dialogue? Want to inform of news and events in the industry?

Big Brands & QR Codes...

QR Codes have been causing quite a buzz as big brands clamor to harness the power of the latest mobile marketing tool. Are you evaluating it?

Don't Neglect SMS...

In the drive to go mobile marketers shouldn't neglect SMS, which is an effective means to engage and win consumers. A call to action is key.