Friday, April 29, 2011

"Hello"... are you saying it?

Automated welcome emails are one of the most underused yet easy and powerful types of triggered-email messages available. Welcome emails have transaction rates that are 9x higher than those of bulk mailings

Wednesday, April 27, 2011

Mobile Website Experience...

In 2008, there were approximately 150,000 mobile-ready websites. In just two years that number has risen to over 3 million. Is your site mobile friendly? If not... It's time!

Tuesday, April 26, 2011

You Should Be Using Triggered Email...

Jupiter Research has found that behaviorally targeted trigger-email campaigns get 30% higher open and click-through rates and three times the conversion rates of broadcast email. That response is even higher than that of tightly segmented broadcast campaigns.

Monday, April 25, 2011

Increase in eMail opens with longer subject lines...

You will get see an increase in Email opens with longer subject lines. Remember, your subject line needs to open the dialogue and encourage further interaction. Because you have a matter of microseconds to garner enough interest for an open, relevance trumps brevity, no matter what the subject line gurus tell you each day. Though they should be as brief as possible, do not sacrifice relevance to your audience, just to save a few characters.

Thursday, April 14, 2011

Test Different Frequencies... Part 3

Analyze the number of emails you send and record your stats. Track how the benchmarks start changing to determine whether the increase is bringing the desired results without causing negative impacts, such as increased unsubscribe rates.

Tuesday, April 12, 2011

Optimizing Your Email... Part 2

Measure Your Benchmarks Against Different Segments

If you have the capability, segment your file based on customer types or behavior, such as purchases, clicks or opens. This will give a more detailed picture of how the different parts of your file perform. It will make for the best overall strategy to treat these differently in terms of frequency.

Monday, April 11, 2011

Optimizing Your Email... Part 1

First you need to: Take a very close look at your existing email program.

Set your benchmarks for things like:
  • Opens
  • Clicks
  • Conversions
  • Unsubscribe rates
  • Revenue generated per campaign
  • Revenue generated per email sent
  • Average order size
  • Lifetime customer value

Friday, April 8, 2011

Hotel replaces room keys with cell phones...

Like it or not, everything is going mobile.

                                Get a mobile strategy or get left behind!

Thursday, April 7, 2011

4 Key Points in Building Trust Online...

We are social by nature and we crave trust... so what are the 4 key points in building trust online?

1, Appearance (1st Impressions Matter)
2, Transactional Assurance (Order is secure and my email won't go on a spam list...)
3, Experts in product (Great support pre and post sales)
4, Consensus of Peers (Social proof with good reviews, Testimonials)

Wednesday, April 6, 2011

Identify your brand loyalists in your email list...

Your brand loyalists do the following...
- They open more than 80% of your emails.
- They frequently click, read, or buy
- They forward/share your email
- They've connected with you on social media
- They recommend you to their friends and followers on social media