Gather customer data through surveys...

There is no denying the value in conducting a survey with your customers. Try to keep the questions short and straightforward. Remember you can always send out another survey at a later stage to get additional data.

Identify when the best time is to send emails...

This will differ depending on your target audience. Knowing the right time to send your message can have a huge impact on the results of your campaign.

Your subject lines should be...

1. Keep them short.
2. Be upfront and tell exactly what your offering
3. Have the hook in subject line match the copy in the email.
4. Personalize... add customers name in the copy.
5. Then TEST and see what works and doesnt and then do it again.

Improve Your Unsubscribe Process...

Be Immediate! (make your subscribers happy)
Don’t Hide the Unsubscribe (an opt-out is better than a complaint)
Offer Opt-Down or Pause Options (subscribers may want to manage vs opt-out if given the chance)
Survey your Unsubscribes (Don't you want to know why?)

Combine your Social and Email Marketing (cont'd part 5)...

Host videos on your Facebook page. Include links in your emails and post links on Twitter.

Combine your Social and Email Marketing (cont'd part 4 )...

Include questions posted on Twitter and Facebook in your emails, and then answer them.

Combine your Social and Email Marketing (cont'd part 3 )...

Create an email segment containing Twitter Followers and provide them with additional “insider information” through email.

Combine your Social and Email Marketing (cont'd part 2 )...

Collect email addresses at the point of conversion for consumers who link to your site from Facebook and Twitter.

 

 

Combine your Social and Email Marketing (to be cont'd.)...

For example:

• Tweet exclusive content only available to email subscribers.
• Post links of your best emails on Facebook

Email Subscription Pop-Ups...

They work!!!!

 

- Be relevant and timely (best to have the pop-up happen after earning their trust)

- Include an Incentive (People will give if their is something in it for them like a prize)

- Be Clear and Concise (spell out what is required to win and when it will be awarded)

 

Watch your list grow....

 

 

 

 

Add Video to your Emails...

Want to get bigger ROI for your email marketing efforts? Start including video.....

What's the best way to incorporate video into your email? Well not many email service providers allow you to embed video directly into the email message... and if they do it is a pricey activity.

So.... the easiest and least expensive way is......

Step 1, Upload video to YouTube. (Or any other video sharing site you like.)
Step 2, Capture screen shot of the video
Step 3, Link the screen shot in your email to video on YouTube

Call to Action in Your Email...

Your call to action is the key component of your email campaign. Position your call to action above the scroll. Calling for only one action keeps the email from being overwhelming.... Note that repeating the call several times gives the suggestion more weight.

290 Email Spam Trigger Words to Avoid...

Spam has become a huge problem and regrettably this has impacted companies that send out legitimate bulk emails using database marketing and advertising resources. This means that you must work much harder to get some of your emails to your reader's in-boxes. Try to avoid using certain words if at all possible.

A good list to go to is here: http://tiny.cc/2wg01

Improve email deliverability by deleting subscribers...

Try to reactivate unresponsive subscribers with a win-back or re-engagement campaign. The hardest part about this is deleting the subscribers who do not respond. You might think that these names cannot be worthless, that they must have some value. Keeping them is only going to hurt, so let them go.

Know your brand loyalists on your email list...

On your email list, you have three groups. The people who love you, the people who like you, and the group who are just hanging in there. Know them when you see them. Identify your brand loyalist... then target them with the deals and attention they deserve.

b2b Marketing...

In the b2b world instead of putting something into a shopping cart, however, b2b customers might spend a significant amount of time browsing a product page or downloading a white paper. Equate that to an abandoned shopping cart in the b2c world. Use this intel in your next newsletter to them or pass that info to your sales team.

Images vs. Copy?...

Images vs. Copy the big debate....

Images win hands down!

But ALWAYS ask yourself on each tout that if removing the copy are people finding it hard to discern what the offer is? If so then what's the point? Make sure you don’t lose the fact of what your trying to sell or offer is clear and discernable.

                   VS. (which one would you click on?)

Include personalized coupons in a birthday greeting...

Use age, gender, location or purchase history to create a triggered offer that's more relevant to your customer.