Segment, Segment, Segment...

The more you know about individual customers, the more relevant your messaging can be. Age, gender, location, household composition, marital/family status and ethnicity all matter. But don't forget about life stages like new parents, families with children and empty nesters.

Legit email not making it to the inbox...

“Twenty percent of email in the United States and Canada is still not making it to the inbox while 3% of email goes to the “junk” or “bulk” folder and another 16% goes missing.” – Return Path (2010)

Capture More Email Addresses...

Force your guest purchasers to enter an email address as the first step of their checkout process, and while this will undoubtedly capture more email addresses, it may be too aggressive for your brand. So proceed with caution! Only you know your brand and audience.

Lead them to where the postive chatter is happening...

Add social chatter in your email campaigns. Copy and Paste what customers say of course from Facebook wall but also include sites to Yelp, Epinions, and Amazon.

Adopt lifecycle email marketing...

Marketers are adopting lifecycle email marketing instead of batch-and-blast. You will experience increased Subscriber engagement, campaign performance & increased Customer satisfaction and retention.

Time to get off the fence...

Get off the fence in regards to QR-code’s. While it won't necessarily spike sales, it will drive up conversion rates. Providing additional information to the customer will help uncertain buyers move closer towards a purchasing decision.

Duplicate Content is bad for SEO...

Some web developers don't build sites with SEO in mind and may create two homepages: the regular one and one that is listed as the "default" or "index". While the content is the same, the pages are different and each have different inbound links. Splitting the link value like this is very bad. One of the key components of SEO is building quality, inbound links to your site which builds trust with the search engines. The more that you have, the better.  If half of these links are going to the homepage and half are going to the "index" homepage neither one of them is reaping the full benefit of these links.

Bad...

Good...

Thinking of selling globally?...

You should!!!!

Global ecommerce is expected to reach $1.4 trillion by 2015. The differences among countries can be striking... for example. In France consumers prefer to pay for online purchases with debit cards and PayPal more often than credit cards, and to pick up their purchases at neighborhood stores rather than have them delivered to their homes.

So... think of enlisting local experts to ensure relevancy when it comes to merchandising and marketing your products.... this can make all the difference!

Facebook is a great way to increase your list...

Most Facebook brand pages are missing the boat when it comes to providing a way for Fans to opt-in to receive email.

Make sure your iOS device is really encrypted!...

I have become so dependent to my iPhone that is has become an extension of me and the fear of all that data in the wrong hands scares me to death! Make sure your iOS device is secure and all that data be REALLY Encrypted. Here is how to make sure how…. http://tidbits.com/article/12049

Keywords should always be page specific...

Keywords should always be page specific and based on the content of that particular page. Let's say you run a dress boutique that sells wedding and prom dresses. Why would you try to incorporate prom dress keywords into the wedding dress page? Bringing the prom dress shopper to your wedding dress page provides a bad user-experience and might make the visitor feel like they've been tricked.