Tuesday, January 31, 2012

4 Tips to Increase User Sign Ups - Tip # 2...

You know that the last thing you want to do when signing up for something is fill in a long form that doesn’t seem to have much point. Isn't the goal to get someone to sign up, right? So make it as easy and as simple as possible.

Monday, January 30, 2012

4 Tips to Increase User Sign Ups - Tip # 1...

Make Your Call to Action Obvious. Use larger font and contrasting color in a prominent posistion.

Example of Tip #1

Friday, January 27, 2012

‎5 Ways to Optimize Images on your Website or Blog...

Good stuff from HubSpot http://t.co/9TPutkOI

"There is no doubt that images on your website, in addition to content, can enhance your SEO - if done right. Just like content, Google can index images and make them available in organic search. Here are 5 things to keep in mind when working with images on your website and blog."

Click on link above to know how to:
1. Pick an Appropriate Image
2. Name the File Appropriately
3. Apply Alt Text
4. Image File Size
5. Maintain an Appropriate Image to Text Ratio

Thursday, January 26, 2012

Almost all U.S. homes online to have broadband by 2016...

Marketers will be able to offer more rich media experiences. Now that will be nice to not have to worry about load up constraints and potential negative user experience.

Wednesday, January 25, 2012

Subject lines need to undergo continuous testing...

Subject lines should go through an A/B test, and the winner will go to the rest of the email list... Note that over time, you will begin to see trends of what types of content people respond to in their inbox.

Tuesday, January 24, 2012

Global Internet connected TV sales are growing...

Global sales of TVs with Internet access are projected to reach 123 million sets by 2014. A new medium with lots of marketing potential.

Monday, January 23, 2012

Recognition is a huge component of successful email marketing...

Everything from the subject line and from line to the template that you use is important when setting expectations. You want your readers to identify your emails when they see them in their inbox.

Friday, January 20, 2012

5 Simple Ways to Improve your AdWords Performance...

A little dated but still useful!

  1. Enable Ad Sitelinks
  2. Optimize your ad text for longer headlines
  3. Link a Google Places account to a campaign to show location extensions
  4. Get reviewed to show Seller Rating Extensions
  5. Link a Merchant Center account to a campaign to show product extensions

Thursday, January 19, 2012

Improve Your Welcome Email...

Most importantly is you need to make your new email subscriber welcomed! So many welcome emails are drab and lacking of emotion, don't let your email fall into that category. This is most likely the first form of communication that your new subscriber is seeing from you, and you only get one chance to make a great first impression.

So............ Give Them Something... ANYTHING!
  • Discounts
  • Special Offers
  • Downloads
  • Free Trials
  • Giveaways

Wednesday, January 18, 2012

ISPs adopt dormant addresses to use as spam traps...

Keep your email list clean!
Ignoring a hard bounce may end up getting you blacklisted.

Monday, January 9, 2012

Snooze or Lose...

A smart ESP puts a Snooze option on the opt-out landing page. Recipients will then remain opted in and will resume their place in any active campaigns at the end of their chosen Snooze period. This will greatly limit email list churn.

Friday, January 6, 2012

Ask your customers what needs to be fixed...

They'll give you the insights you need to make improvements that keep them coming back.

Wednesday, January 4, 2012

Are smartphone apps replacing the web page?...

Hotels have begun offering direct bookings via smartphone apps. Are apps replacing the web page?... Can your business benefit having an app?

Tuesday, January 3, 2012

300M Smartphones will be NFC Capable by 2014...

One in five smartphones will have near field communication Near Field Communication (NFC) capabilities by 2014,  NFC devices can be used in contactless payment systems, similar to those currently used in credit cards and electronic ticket smartcards, and allow mobile payment to replace or supplement these systems.