Thursday, March 31, 2011

Search Engine Optimization 1st steps...

SEO is all about creating a steady stream of inbound visitors coming into your website you will need to make sure the keyword research step is done correctly. The only way you can do this successfully is by really nailing down the very first step, keyword research. Keyword research is truly the lifeblood (besides good quality content, of course!) to your SEO campaign.

Monday, March 28, 2011

Mobile Web Has Grown...

Mobile Web Has Grown 2,000 Percent since 2008 ... Surprised? Most likely not. Who doesent have a smart phone... or wants one? Determine the percentage of traffic that presently visits your site through mobile devices, and find out what are the most common results of that traffic. It is from there that you should be able to draw conclusions about the immediacy of a more mobile-friendly platform for your website.

Friday, March 25, 2011

Triggered welcome eMails more likely to drive transactions...

Real-time welcome messages sent as triggered emails have significantly higher open, clickthrough and transaction rates than bulk recurrent (e.g., daily, weekly, monthly) campaigns.

Thursday, March 24, 2011

Impress new subscribers...

Remember that your initial messages will likely make it straight to their inbox. This is the chance to be relevant, and earn the right to stay in the inbox. Give considerable thought to the first 3-5 messages a new subscriber receives.

Wednesday, March 23, 2011

Younger buyers not concerned with price...

Price is so not an issue for younger consumers. In fact, product image and intrinsic value are more important to younger buyers. Just how young are we talking? Between ages 18 and 34 researchers found that price ranked as less important than image and value.

Tuesday, March 22, 2011

Are Your Messages Rendering Correctly?...

Don't assume that the eMail template you tested several months ago is still rendering correctly across all ISPs and Browsers on PCs, Macs, iPads. ISPs are always changing the game and you need to keep up.

Monday, March 21, 2011

Have a Customer Dialog...

The days of sending a birthday card every year and calling it a customer relationship building campaign are over. Customers and prospects now expect companies to engage them in conversations, ask their opinions, and present content that takes these conversations into account. Marketing strategies should build on these interactions and mature over time. All of the information marketers are collecting—including demographics, psychographics, online and offline interactions, transactions and responses—deepens customer profiles and should be used to drive sustained interactions in future campaigns.

Friday, March 18, 2011

Email Early in the Day...

Most of the large B2B and B2C eRetailers sends their daily email between 5 a.m. and 6:00 a.m. Data shows that the top open rates are between 7 a.m. to 9 a.m. then open rate goes down for the rest of the day.

Thursday, March 17, 2011

Make It "Exclusive"

People want to be part of the "in" crowd; it's instinctive. Driving response on the Web is about creating that exclusive sense...that's why the word "exclusive" appears in millions of subject lines and results in 24 percent higher open rates than emails without that precious word.

Samples of "exclusive" email subject lines include "for Insiders," "private event," "select customers," "for 2 days only," "free shipping ends tonight" and "exclusive secret sale."

Wednesday, March 16, 2011

Create a sense of urgency in your subject lines...

Put a date in the subject line and you get a 29 percent higher open rate than emails without a date.

Four subject lines as examples of "urgent emails":
  • 2 days until offer expires
  • Registration expires today
  • Last chance to save
  • Free webinar on May 5th

Monday, March 14, 2011

Build brand loyalty based on emotional connections...

What about your brand resonates with customers? Think of ways to translate that appeal to social interactivity.

Friday, March 11, 2011

Poor website performance could be hurting sales...

Poor site performance can drive customers to the competition. Forrester found that 40% of consumers will not wait more than 3-seconds for a page to load before abandoning a site.

Thursday, March 10, 2011

Mobile Marketing (Do You?)...

In 2009, the number of mobile subscribers had grown to 280 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access.

Wednesday, March 9, 2011

Web Lead Gen Rule #3...

Share your expertise gratis. Be it a Webinar or White Paper... those who take advantage most often became clients.

Tuesday, March 8, 2011

Web Lead Gen Rule #2...

Make contact on a weekly basis. Don't be afraid. Is the list shrinking? No? Then you're just fine. Keep going!

Monday, March 7, 2011

Web Lead Gen Rule #1...

Don't ask for too much too soon. You'll scare people off if registration requires too much info at the get go.

Friday, March 4, 2011

Show your 800# as much as you can...

If you have Call Center support, make your 800 number available and prominent. A good portion of buyers will not convert without it.

Thursday, March 3, 2011

Don’t let it get stale...

Avoid burnout. Fight ad Fatigue. Change creative often.

Wednesday, March 2, 2011

Listen Think Act... It will pay off…

Listen to the conversation. Study the data. You WILL find new market opportunites pulling at you from the collective that is your Fan base.

Tuesday, March 1, 2011

YouTube Marketing...

Video marketing is all about thinking outside the box. There are many different videos out there that companies put out so don’t be scared to just shoot something and get it out there.  Get your team together and start brainstorming some video ideas and see what you come up with. You will be pleasantly surprised with your results.