Wednesday, February 29, 2012

Excessive Links Cripple SEO...

The more links you have on a page, the more link loss you can experience. This means that instead of 10, 20 or 30 strong links from a page (that could rank another page, which could rank another page and so on) you end up with 100 weak pages.

Thursday, February 23, 2012

Social Social Social...

Social is the craze right now and it maybe forever but email is still king! I know I'm not alone here that after getting my smart phone I probably check my email 5+ times a day.  Marketers are reaching their customers via email more than before. So bottom line... Email is King!

Wednesday, February 22, 2012

Tablets, Tablets, Tablets...

I rarely use my home pc since getting my tablet. I love the portability, ease of use and fast startup/shutdown times. This trend is bound to increase with newer lost cost tablets coming to market. What should we as marketers do armed with this knowledge?

Tuesday, February 21, 2012

Ah Oh!...

You sent an email that has an error... Now what?
1, Send an apology the next day.
2. Don't sell just communicate that you messed up.

We all do it but seldom own up to it..... So next time be honest and upfront about it.

Friday, February 17, 2012

Less is more!...

STOP!!! putting too much information in the email. Capture interest encourage click through and then load the landing page with complex info.

Thursday, February 16, 2012

Getting Hip to "Triggers"..

Just as constant discounts train customers to wait for discounts, there's a chance they'll get wise to the benefits of abandoned carts. Try not to be so predictable.

Monday, February 13, 2012

Provide Great Service? It pays to do so...

People will tell others about their customer service experiences, both good and the bad, with the bad news reaching more ears. Studies show that most people tell an average of nine people about good experiences, and nearly twice as many (16 people) about poor ones.

Thursday, February 9, 2012

What is Email List Churn?...

Email List Churn is the amount of turnover on your email list, measured by the number of subscribers lost to hard bounces, unsubscribes or spam complaints. On average, about 20 percent to 30 percent of your mailing list turns over every year.

Wednesday, February 8, 2012

Did you know that smartphones are not just for men?...

Smartphone sales are going through the roof and more than a third of all mobile users in the U.S. now have smartphones. Nielsen last year found 55% of smartphone users between 15 and 24 are female. That means it's not just moms, but young women and girls using smartphones. Marketing needs to know that mobile marketing is not equal to male nerd marketing.

Monday, February 6, 2012

Apps Apps Apps...

By 2016 an estimated 44 Billion Mobile Apps will have been downloaded. Everything is going mobile. It's time to have an app strategy.

Friday, February 3, 2012

Social Media is firing up!...

With Facebooks coming IPO... Social media marketing is firing up and brands are now realizing the importance of being socially present.

Thursday, February 2, 2012

4 Tips to Increase User Sign Ups - Tip 4...

Offer an Incentive. People like to get things for free and be in an exclusive club.

Wednesday, February 1, 2012

4 Tips to Increase User Sign Ups - Tip # 3...

Use Popup Forms for Signup!

Going to a separate signup page is a barrier and distraction. When combined with a short form like the one above...  expect to see an increase of signups.