Let'em Reply...

Novel idea but seldom done. Encourage your customers to reply to your email message. Instead of blatant “do not reply" language.

Email Jargon 1a."CAN-SPAM Act of 2003"...

The CAN-SPAM Act of 2003 (acronym for Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003) officially came into law on January 1, 2004. The CAN-SPAM Act applies to almost all businesses in the US that use e-mail, and provides recipients of spam with the right to opt-out of these spam messages, and have their opt-out (or unsubscribe) request acted upon.  Under the CAN-SPAM Act of 2003, permission of the e-mail recipient is not required prior to sending out the e-mails, however if a recipient wants to unsubscribe or opt-out of the mailings then the business must stop sending the e-mails as per the opt-out request or face severe penalties.
 
In addition to enforcing an opt-out or unsubscribe system for recipients, the CAN-SPAM Act of 2003 also prohibits some of the common spammer trickery such as; changing mail servers to send the spam, changing e-mail headers or the "from" e-mail address to hide the identity of the sender, and using deceptive subject heading.

Email Jargon 1a "HONEYPOT"...

"Honeypot" These are old/inactive/unused email addresses that are intentionally set up to catch spammers. If you havehoneypot email addresses on your list, it may be time to review your process for growing your email list.

 

 

Email Jargon 1a "BLACKLIST"...

Blacklist. A blacklist contains a set of Internet Protocol (IP) addresses that are suspected of sending out spam email.

E-Mail & Social Media go well together...

E-mail and social media tactics go hand in hand better than any other. Marketers are building audiences and conversion with cross-promotion.

Sweepstakes Cont'd...

Sweepstakes Make it personal; offer one of your products as the prize. This will attract clients that are truly interested in your product.

Sweepstakes...

Keep it simple! Have a strategic, limited-time offer so that subscribers will respond quickly to your urgent and exclusive offer.

Use Sweepstakes to Grow Your Subscriber List...

The main goal of email campaigns is to engage the subscriber and grow the list. A great way to do that is through acquisition sweepstakes.

Minimize HTTP requests...

Instead of  forcing your web site to request multiple files for images, content or ads, combine some pages. Not every page, but pages that make sense to have together like multiple stylesheets, for example, can be combined to reduce the number of requests and make page loading faster.

Decrease Page Load Time Speed...

GIFs are best for logos JPEGs are best with multi-colored images PNGs are best for quality transparent images....

Social Media... Are You?...

The Top 3 Social Media Activities You're Probably Not Doing— But Should... Podcasting, Location-Based Marketing & Social Gaming...

Don't let leads wither on the vine...

Did you know that 70% of leads never receive effective sales follow-up. Don’t let your leads languish neglected in a pipeline.