Email Preference Center is Key in 1 to 1 Marketing...

Send an email to your entire list asking for their Physical Address, Birthday, Sex, Frequency of email send (Daily, Weekly Monthly) and Format type (Text or HTML). With this info you can easily segment and send emails that will be personalized and relevant.

Remove Inactives... They will ultimately hurt deliverability...

For those that did not engage with your win-back campaign(s), send a re-permissioning campaign and then remove those that didn’t respond.

 

 

 

Win them back...

Don’t forget to re-activate those old customers. Lots of gold to mine there. Re-engage with special offers and win-back programs.

Near-Field Communication (NFC)...

NFC allows smart phone users to pay for products and services with just the swipe of their device. NFC has long been used in Asia but it is yet to be commonplace in the US. Contactless payment systems are coming. Get ready for it!

 

 

What is Augmented Reality?...

It is a visual layer of information tied to your location that appears on top of whatever reality you're seeing. For marketers this can be the next big thing!... Imagine seeing yourself in that new dress without trying it on. Augmented Reality can and will take the shopping experience to a whole new level.

Short Code Marketing...

A short code is a truncated phone number for automated text messaging. This is an effective means to market to consumers. Acquiring the truncated text message number costs between $500 and $1,000 a month. Located at http://t.co/8Z8XdfnJ you will learn how and why short code marketing works.

 

 

You’ve only got seconds!...

Visitors are spending seconds.. NOT MINUTES... on your site, so be as clear and concise as you can with the language you use.

Small Business Facebook Tip #4...

Offer loyalty rewards.

Reward customers for checking in, adding a "like" to your page, or mentioning them on Facebook.

Small Business Facebook Tip #3...

Ask clients to post tagged photos of themselves with your product and share them on your page.

Small Business Facebook Tip #2...

Encourage check-ins!!!

Offer a special to customers who check in to your Place on Facebook, and you'll be in your fans' news feeds.

Small Business Facebook Tip #1...

Use Facebook to connect with existing customers: Instead of trying to find leads, build better relationships with your existing customers.