YouTube Marketing...

Video marketing is all about thinking outside the box. There are many different videos out there that companies put out so don’t be scared to just shoot something and get it out there.  Get your team together and start brainstorming some video ideas and see what you come up with. You will be pleasantly surprised with your results.

 

 

 

 

Frustrated with SEO (Search Engine Optimization)?...

It is important to realize that SEO is often times a long term goal and it is important to pace yourself and be realistic with the goals of your website. There can be many reasons why things take a great deal of time to work for each website and it is important to understand all of them. SEO requires time and patience and a thorough review of every search engine optimization ingredient...

Bottom line... It might be wise to have a professional look at it.

QR Codes continuted...

QR codes can be anything from product information to coupons and coupon codes. Expect QR codes to expand even more over the next few years as smartphones, tablets and other portable devices become even smarter.

QR codes... What are they?...

QR Codes also known as 2D Barcodes consist of a small square of black and white blocks that can be read by a decoding application or a smartphone. They can contain over 7,000 pieces of data, and are generally used to link to content on a mobile website.

More on QR codes tomorrow.

A few key steps on how to avoid the spam filter...

1, Understand and respond to complaints. (It’s all about setting expectations).
2, Ensure email database is up to date. (Avoid sending emails to dormant addresses. Keep the list clean).
3, Infrastructure and Authentication. (Home-Grown systems are more susceptible to this. ESP’s manages this daily).
4, Avoid switching your IP address (ISP's are aware of this practice and may mistake you for a spammer)

Is each page on your website engaging?...

Know that your homepage is not the center of your online universe anymore. Search engines and email links makes each page more important then ever. With many points of entry to consider each page must be engaging.... Consider this when designing or updating your website.

Republish email content on your blog....

Do you have a great newsletter? Don’t hide it - publish newsletter articles and other information, and be sure to include a link to sign up for future emails.