Thursday, March 10, 2011

Mobile Marketing (Do You?)...

In 2009, the number of mobile subscribers had grown to 280 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access.

Wednesday, March 9, 2011

Web Lead Gen Rule #3...

Share your expertise gratis. Be it a Webinar or White Paper... those who take advantage most often became clients.
 
 

Tuesday, March 8, 2011

Web Lead Gen Rule #2...

Make contact on a weekly basis. Don't be afraid. Is the list shrinking? No? Then you're just fine. Keep going!

Monday, March 7, 2011

Web Lead Gen Rule #1...

Don't ask for too much too soon. You'll scare people off if registration requires too much info at the get go.

Friday, March 4, 2011

Show your 800# as much as you can...

If you have Call Center support, make your 800 number available and prominent. A good portion of buyers will not convert without it.

Thursday, March 3, 2011

Don’t let it get stale...

Avoid burnout. Fight ad Fatigue. Change creative often.

Wednesday, March 2, 2011

Listen Think Act... It will pay off…

Listen to the conversation. Study the data. You WILL find new market opportunites pulling at you from the collective that is your Fan base.