Search Engine Marketing... Five Rs..... #4

Readability

Make your content easy for customers to digest by breaking chunks of information into headlines, bullet points, graphics and infographics. Your website will appeal to search engines with proper content, tags and keywords.



Search Engine Marketing... Five Rs..... #3

Remarkable

A good way to go unnoticed by search engines is with competent but unremarkable products, services and content. People don't comment about stuff that's ordinary. You have to be remarkable. Remarkably good or remarkably bad: that's when they comment.

Search Engine Marketing... Five Rs..... #2

Reputation

Good reviews never hurt... but they can be much more helpful if they come from respected sources. Who's saying you have good content? Who's linking to you, saying you have good content? This makes all the difference.

Search Engine Marketing... Five Rs..... #1

Relevance

Question? "How do you make sure you have the right content that's speaking to what people are interested in?"

Answer "The search engine's goal is to match the user with what is going to be the most relevant content related to what their query is."

Make it hot!...

Make all graphics "hot" (clickable): If you've ever been in a usability lab, you will notice that people click on anything and everything. So, it makes sense to have all graphics link to your landing page. You've already gone to the time and expense of an email campaign, why not optimize your efforts.

Your landing page... Make it all about the action you want!...

Your landing page is where it all begins! Save your customers from confusion by not giving them anything that will distract them from buying. The next several days we will let you know what you have to do to get the result you want...

A welcome email....

A welcome email allows new subscribers to check out what the past newsletters have looked like, plus it invites the subscriber to follow you on Twitter and Facebook right away.