Snooze or Lose...

A smart ESP puts a Snooze option on the opt-out landing page. Recipients will then remain opted in and will resume their place in any active campaigns at the end of their chosen Snooze period. This will greatly limit email list churn.

Ask your customers what needs to be fixed...

They'll give you the insights you need to make improvements that keep them coming back.

Are smartphone apps replacing the web page?...

Hotels have begun offering direct bookings via smartphone apps. Are apps replacing the web page?... Can your business benefit having an app?

 

 

 

 

300M Smartphones will be NFC Capable by 2014...

One in five smartphones will have near field communication Near Field Communication (NFC) capabilities by 2014,  NFC devices can be used in contactless payment systems, similar to those currently used in credit cards and electronic ticket smartcards, and allow mobile payment to replace or supplement these systems.

Did SEM pass $20 billion this year?...

Search Engine Marketing industry grew to $16.6 billion in 2010, compared with $14.6 billion in 2009.

Did it pass $20 billion this year?

Why do shoppers abandon shopping carts?

A Forrester Research report shows:

• 44% thought shipping and handling costs were too high
• 41% weren't ready to purchase
• 27% wanted to compare prices
• 24% wanted to think about the purchase and return later to buy

In email marketing, the relationship is king...

If you’re trusted by your subscribers and provide valuable information, they will look forward to receiving your emails and are more likely to not only open your email, but also click through, share, and convert.