5 Simple Ways to Improve your AdWords Performance...

A little dated but still useful!

1. Enable Ad Sitelinks
2. Optimize your ad text for longer headlines
3. Link a Google Places account to a campaign to show location extensions
4. Get reviewed to show Seller Rating Extensions
5. Link a Merchant Center account to a campaign to show product extensions

   http://adwords.blogspot.com/2011/04/5-simple-ways-to-improve-your-adwords.html

Improve Your Welcome Email...

Most importantly is you need to make your new email subscriber welcomed! So many welcome emails are drab and lacking of emotion, don't let your email fall into that category. This is most likely the first form of communication that your new subscriber is seeing from you, and you only get one chance to make a great first impression.

So............ Give Them Something... ANYTHING!

• Discounts
• Special Offers
• Downloads
• Free Trials
• Giveaways

ISPs adopt dormant addresses to use as spam traps...

Keep your email list clean!

Ignoring a hard bounce may end up getting you blacklisted.

Snooze or Lose...

A smart ESP puts a Snooze option on the opt-out landing page. Recipients will then remain opted in and will resume their place in any active campaigns at the end of their chosen Snooze period. This will greatly limit email list churn.

Ask your customers what needs to be fixed...

They'll give you the insights you need to make improvements that keep them coming back.

Are smartphone apps replacing the web page?...

Hotels have begun offering direct bookings via smartphone apps. Are apps replacing the web page?... Can your business benefit having an app?

 

 

 

 

300M Smartphones will be NFC Capable by 2014...

One in five smartphones will have near field communication Near Field Communication (NFC) capabilities by 2014,  NFC devices can be used in contactless payment systems, similar to those currently used in credit cards and electronic ticket smartcards, and allow mobile payment to replace or supplement these systems.