Marketers will be able to offer more rich media experiences. Now that will be nice to not have to worry about load up constraints and potential negative user experience.
Thursday, January 26, 2012
Wednesday, January 25, 2012
Subject lines need to undergo continuous testing...
Subject lines should go through an A/B test, and the winner will go to the rest of the email list... Note that over time, you will begin to see trends of what types of content people respond to in their inbox.
Tuesday, January 24, 2012
Global Internet connected TV sales are growing...
Global sales of TVs with Internet access are projected to reach 123 million sets by 2014. A new medium with lots of marketing potential.
Monday, January 23, 2012
Recognition is a huge component of successful email marketing...
Everything from the subject line and from line to the template that you use is important when setting expectations. You want your readers to identify your emails when they see them in their inbox.
Friday, January 20, 2012
5 Simple Ways to Improve your AdWords Performance...
A little dated but still useful!
- Enable Ad Sitelinks
- Optimize your ad text for longer headlines
- Link a Google Places account to a campaign to show location extensions
- Get reviewed to show Seller Rating Extensions
- Link a Merchant Center account to a campaign to show product extensions
Thursday, January 19, 2012
Improve Your Welcome Email...
Most importantly is you need to make your new email subscriber welcomed! So many welcome emails are drab and lacking of emotion, don't let your email fall into that category. This is most likely the first form of communication that your new subscriber is seeing from you, and you only get one chance to make a great first impression.
So............ Give Them Something... ANYTHING!
So............ Give Them Something... ANYTHING!
- Discounts
- Special Offers
- Downloads
- Free Trials
- Giveaways
Wednesday, January 18, 2012
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