Thursday, January 26, 2012

Almost all U.S. homes online to have broadband by 2016...

Marketers will be able to offer more rich media experiences. Now that will be nice to not have to worry about load up constraints and potential negative user experience.


Wednesday, January 25, 2012

Subject lines need to undergo continuous testing...

Subject lines should go through an A/B test, and the winner will go to the rest of the email list... Note that over time, you will begin to see trends of what types of content people respond to in their inbox.

Tuesday, January 24, 2012

Global Internet connected TV sales are growing...

Global sales of TVs with Internet access are projected to reach 123 million sets by 2014. A new medium with lots of marketing potential.


Monday, January 23, 2012

Recognition is a huge component of successful email marketing...

Everything from the subject line and from line to the template that you use is important when setting expectations. You want your readers to identify your emails when they see them in their inbox.

Friday, January 20, 2012

5 Simple Ways to Improve your AdWords Performance...

A little dated but still useful!

  1. Enable Ad Sitelinks
  2. Optimize your ad text for longer headlines
  3. Link a Google Places account to a campaign to show location extensions
  4. Get reviewed to show Seller Rating Extensions
  5. Link a Merchant Center account to a campaign to show product extensions
   http://adwords.blogspot.com/2011/04/5-simple-ways-to-improve-your-adwords.html


Thursday, January 19, 2012

Improve Your Welcome Email...

Most importantly is you need to make your new email subscriber welcomed! So many welcome emails are drab and lacking of emotion, don't let your email fall into that category. This is most likely the first form of communication that your new subscriber is seeing from you, and you only get one chance to make a great first impression.

So............ Give Them Something... ANYTHING!
  • Discounts
  • Special Offers
  • Downloads
  • Free Trials
  • Giveaways

Wednesday, January 18, 2012

ISPs adopt dormant addresses to use as spam traps...

Keep your email list clean!
Ignoring a hard bounce may end up getting you blacklisted.