Wednesday, February 9, 2011

Develop effective subject lines...

Open rates is a key indicator of a successful email. Use the following tactics to improve your open rates.

1, Get to the point (Use 60 characters or less. You risk the chance of having the text being cut off by the recipient's email screen, or ignored altogether).

2, Speak to the Reader (The words you choose to use must instantly engage them. Be straightforward, respectful and honest).

3, Don't be a pest (Don’t use all CAPS, Don’t use hard sales pitches and Don’t be overly humorous).

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