Have a Customer Dialog...

The days of sending a birthday card every year and calling it a customer relationship building campaign are over. Customers and prospects now expect companies to engage them in conversations, ask their opinions, and present content that takes these conversations into account. Marketing strategies should build on these interactions and mature over time. All of the information marketers are collecting—including demographics, psychographics, online and offline interactions, transactions and responses—deepens customer profiles and should be used to drive sustained interactions in future campaigns.