Tuesday, May 24, 2011

Improve Your Unsubscribe Process...

Be Immediate! (make your subscribers happy)
Don’t Hide the Unsubscribe (an opt-out is better than a complaint)
Offer Opt-Down or Pause Options (subscribers may want to manage vs opt-out if given the chance)
Survey your Unsubscribes (Don't you want to know why?)


No comments:

Post a Comment