Tuesday, June 14, 2011

Soft vs. Hard Bounces...

Their are soft bounces and hard bounces, the latter often being more of a concern for marketers. More often than not a bounce message is promptly sent to the sender informing them that this has happened. Usually, two things cause the email to bounce, one of them is a temporary problem (a.k.a. soft bounce), and the other is permanent (a.k.a. hard bounce).

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