Wednesday, February 8, 2012

Did you know that smartphones are not just for men?...

Smartphone sales are going through the roof and more than a third of all mobile users in the U.S. now have smartphones. Nielsen last year found 55% of smartphone users between 15 and 24 are female. That means it's not just moms, but young women and girls using smartphones. Marketing needs to know that mobile marketing is not equal to male nerd marketing.

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