Wednesday, April 11, 2012

Create a relationship...

An email with a link to your website is advertising not relationship building. Add a question or a poll in order to create a dialogue. Adding these requests in an e-mail that drives them to either a dedicated landing page or a social network transforms e-mail from a one-way ad into a branded interactive experience. A real relationship is about give-and-take over time not repeated blasts of short form ads.

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