Tuesday, June 26, 2012

Delivery Rate... The Math!...

Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent   
This is your bread-and-butter outcome metric when it comes to your campaign; it answers the following simple question: did we stand a chance at success? Note that the increasing use of junk and spam boxes means that bounce backs are not the cleanest way to measure deliverability.

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