Develop effective subject lines...

Open rates is a key indicator of a successful email. Use the following tactics to improve your open rates.

1, Get to the point (Use 60 characters or less. You risk the chance of having the text being cut off by the recipient's email screen, or ignored altogether).

2, Speak to the Reader (The words you choose to use must instantly engage them. Be straightforward, respectful and honest).

3, Don't be a pest (Don’t use all CAPS, Don’t use hard sales pitches and Don’t be overly humorous).

Clicks to Bricks..... It works!

Recent research carried out by Lightspeed Research found almost 6 out of 10 people worldwide would be more likely to make an in-store purchase after receiving a marketing email.

Shopping cart abandonment rates average around 52%...

All online retailers experience shopping cart abandonment. According to MarketingSherpa, shopping cart abandonment rates average around 52% for e-commerce sites. That's over half of your shoppers that disengage throughout the checkout process. Mine that data and take advantage of it!

Time-Limited offers generate quick responses...

Time-limited offers generate quick responses in email marketing. Show the offer in the subject line to get the quickest response.

Make Your Emails More Readable...

Increasing font sizes is becoming vital as more email and websites are viewed on mobile devices

Limit the use of:

• Reverse type, with a lighter text on a darker background.
• Low-contrast pages, with little difference between colors used for text and background.
• Background images with a text overlay.

Leave Your Landing Pages Up Longer...

Users may not click on an offer until many months after the time of transmission. This means you should look at the response rates long after transmission. No need to obsessively watch them daily or weekly if the message went out months prior. But, do check in to see the increased number.

Effective Marketing = Customer Loyalty...

Effective marketing is in large part about building trust and developing customer loyalty. The purpose of marketing is to create and maintain a strong feeling with customers so they continually choose and recommend you.