Tuesday, November 30, 2010

Get Ready for Holiday Tips

Coming up this December, be on the lookout for tips to maximize your holiday marketing dollar!

Emails are a great way to reach your potential customers, so make sure that your messages ring true this holiday season to pump up your ROI. Check back tomorrow for the first tip!

Monday, November 29, 2010

What We Believe

At Vidi Emi, we don’t just send e-mails. We take every step possible to ensure that they land. Our deliverability consistently outperforms industry averages and we continue this trend by keeping our systems and protocols current.



We believe companies are spending too much on e-mail marketing. While even the poorest performing lists can still be profitable, e-mail “deadweight” can overload both budgets and consumers, dragging down performance and contributing to list fatigue. It's time to cut the dead weight!

We bring a wide variety of talents to the plate including
-Email
-SEM
-Consultation
-eCRM
-Analytics
-Programming
-Web Design

Increasing the flow of well qualified leads to websites can have a major impact on a clients’ ROI. Vidi Emi offers SEO/SEM packages that serve their distinct purposes and are designed work in collaboration with other components of a clients marketing program.

Subjlect Line Rule #6

10 Hot Tips For the Perfect Subject Line: #6

Rule Six: Don’t spam



Subject lines with ALL CAPS or lots of exclamation!!!!!! may deter readers and ultimately end up in the junk folder.

Subject Line Rule #5

Halfway there!

Rule V: Set deadlines


Flavor Flav Always Knows What Time It Is


Does the subject line make the reader feel as if they are missing out by not opening the email? Creating a sense of urgency can vastly improve open rates!

Word to the Wise: How Not to Build a Mailing List

Article published by Word to The Wise Yesterday on how not to build a list.



See the full article here: A Word To the Wise

Subject Line Rule #4

Subject Line theory part 4 of 10

Rule Number Four: Be truthful!



The best subject lines are honest and appropriate, and simply describe the email's content. Abe is counting on you! More top 10 tomorrow!

Subject Line Rule #3

Secret to the Perfect Subject Line: 3 Out of 10

The Third Rule is: Find your voice



Establish a voice that fits the personality of your brand or company, and keep it consistent so that your readers will know what to expect!