Search Engine Optimization 1st steps...

SEO is all about creating a steady stream of inbound visitors coming into your website you will need to make sure the keyword research step is done correctly. The only way you can do this successfully is by really nailing down the very first step, keyword research. Keyword research is truly the lifeblood (besides good quality content, of course!) to your SEO campaign.

Mobile Web Has Grown...

Mobile Web Has Grown 2,000 Percent since 2008 ... Surprised? Most likely not. Who doesent have a smart phone... or wants one? Determine the percentage of traffic that presently visits your site through mobile devices, and find out what are the most common results of that traffic. It is from there that you should be able to draw conclusions about the immediacy of a more mobile-friendly platform for your website.

Triggered welcome eMails more likely to drive transactions...

Real-time welcome messages sent as triggered emails have significantly higher open, clickthrough and transaction rates than bulk recurrent (e.g., daily, weekly, monthly) campaigns.

Impress new subscribers...

Remember that your initial messages will likely make it straight to their inbox. This is the chance to be relevant, and earn the right to stay in the inbox. Give considerable thought to the first 3-5 messages a new subscriber receives.

Younger buyers not concerned with price...

Price is so not an issue for younger consumers. In fact, product image and intrinsic value are more important to younger buyers. Just how young are we talking? Between ages 18 and 34 researchers found that price ranked as less important than image and value.

Are Your Messages Rendering Correctly?...

Don't assume that the eMail template you tested several months ago is still rendering correctly across all ISPs and Browsers on PCs, Macs, iPads. ISPs are always changing the game and you need to keep up.

Have a Customer Dialog...

The days of sending a birthday card every year and calling it a customer relationship building campaign are over. Customers and prospects now expect companies to engage them in conversations, ask their opinions, and present content that takes these conversations into account. Marketing strategies should build on these interactions and mature over time. All of the information marketers are collecting—including demographics, psychographics, online and offline interactions, transactions and responses—deepens customer profiles and should be used to drive sustained interactions in future campaigns.