Wednesday, December 1, 2010

12 Days of Holiday Email Tips #1

Clear the Clutter

Don't overwhelm the consumer with cluttered content or too may different offers. Provide clear call to action buttons that stand out in your creative.

Too many links can create confusion in a potential shopper. Your whole email should be driven at a select offer or two, with large buttons pointing directly at the product page. If you are offering a 10% off sale, make sure that it is the focus. Just like a messy room, a messy email does not attract hot leads. 

The more offers are on the plate in one message, the less measurable the results and the harder to push the offer individually to get the most of our it, as well as determine the relevance and success of each one.

Check back tomorrow for another tip!

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