Monday, December 13, 2010

12 Days of Holiday Email Tips #9

Make sure your links take your customers to the specific content they are looking for.  If your customer gets lost looking for a product, you’re more likely to lose the sale.

I like clear ways (links) to what I want to look at and ultimately buy..... If you make it hard for me to drill down to the product I want... guess what... I'm gone!

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