Friday, December 17, 2010

Knowing and marketing to a bucket can make all the difference!

Every customer falls into some kind of bucket.... Knowing your audience and focusing on that segment will pay huge dividends....

What are the segments you want to focus on?

Acquisition  /  Conversion   / Growth  / Retention  / Re-Activate

Acquisition  - POS Capture / Web Capture
Convert - Nurture / Abandon
Grow - Up-Sell
Retain - Cross-Sell
Re-Activate - Re-Engage / Win Back

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