12 Days of Holiday Email Tips #2

Don’t bombard your customers with emails.  By targeting specific segments, you customers can receive relevant messaging that makes them more likely to convert and less likely to opt out.

Even if you don't have the data to target something specific like age, gender, or location. It's still good practice to not send to your full list on every email campaign. This is especially true during the holidays when you may be promoting multiple items a day. As much as we'd like to believe it, most people generally do not want to hear from a company multiple times a day, nor will they make a purchase on every item. Think about supressing people for a few emails if they've purchased recently.

Check back tomorrow for another great tip to maximize your marketing dollar!