12 Days of Holiday Email Tips #12

Be relevant.  Leverage available demographic and/or click-through data to send messages that your customers will want to receive.

SEGMENTATION is key! You dont want to send snowboarding product emails to people who never go to that part of your website... Send snowboarding specials to snowboarders and send golfing specials to golfers. You will get Higher ROI on each campaign and less opt-outs.....