Wednesday, December 22, 2010

Inactive Subscribers.... Mine That Gold!

Every email marketer has a portion of their list go inactive. Problem is you may never know what really happened to them. Did they sign up got what they wanted and then never unsubscribed? This happens all too frequently... How do you deal effectively with inactives?

Try some of these out....

Conduct a reactivation campaign - Reach out to your inactives with a special incentive for opting onto the list again.

Make contact via Social Networks - If you get a connection in a social setting... they will most likely pay more attention the next time they get an email from you.

Attempt offline communication - If you an address or phone number... Reach out and connect and verify email address.. Most times they changed it and didn’t bother to let you know.

Reduce frequency - Don’t delete from your list but market to them less frequently.

No comments:

Post a Comment