Get your customers to update their profile information for something in return. Nothing gets shoppers to want to buy like the word "FREE" as in Free Shipping or a percentage off their next purchase. All this new valuable info can be used to focus your marketing efforts down the line.
Bookmarks! Yes by allowing your customers to bookmark items gives your customers a valuable tool for future reference but also allows you the marketer to know what is of interest and that is strong marketing info that can't be beat!
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