12 Days of Holiday Email Tips #3

A sale isn’t the only way to motivate engagement.  Highlight new products, user reviews, useful information or ideas that may be helpful to your customers.

Though "30%" off might seem like enough, today's consumers tend to want more information before purchasing a product, especially online. If you've set up product reviews or can link to an article talking up your product, you might see even better responses. Put yourself in the shoes of your potential customer. What would convince you to buy your product?